Know exactly what's driving revenue.

Every message, campaign and conversation is measured. See delivery, read and reply rates, template and campaign performance, conversation volume over time, and which click-to-WhatsApp ads actually turned into sales.

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What you get

From guesswork to a dashboard.

WhatsApp is a revenue channel — so treat it like one, with the numbers to prove what's working.

Delivery funnel — sent → delivered → read → replied, over time.
Campaign & template performance — which messages convert and which don't.
Conversation volume — load, response times and trends.
CTWA attribution — tie click-to-WhatsApp ads to real conversations and outcomes.
COD & RTO metrics — confirmation and prepaid-conversion rates baked in.

How it works

The metrics that matter, in one place.

Read-side aggregates over messages

Messaging

The full delivery funnel

See sent, delivered, read and reply rates over time — per campaign, per template — so you keep the messages that earn and cut the ones that don't.

Per-template & per-campaign breakdowns
Response-rate and volume trends

Attribution

Which ad actually sold

Konnexion captures click-to-WhatsApp ad referral data on the inbound message, so you can attribute conversations — and sales — back to the ad that started them.

First-touch on the contact
Per-thread on the conversation

Commerce

COD, RTO and recovery

Confirmation rates, prepaid conversions and cart-recovery revenue sit right alongside your messaging metrics — the commerce view in one place.

Confirmation & conversion rates
Revenue recovered from carts

Good to know

Questions about analytics & attribution.

It's aggregated from your own message, conversation and order data inside Konnexion — no third-party tracker required.

Click-to-WhatsApp ads pass a referral payload on the first inbound message. Konnexion captures it so you can tie conversations and outcomes to the ad that drove them.